THE GUIDE 2021
The Guide is a Great American Media Services* resource presented by publications, Gift Shop® Plus and Stationery Trends. This annual resource provides retail buyers with essential best-selling product ideas and information. The Guide consists of 21 product categories and over 300 product listings.
My responsibilities consisted of overall design and development of The Guide on a set timeline. I was in charge of piecing the issue together from start to finish. This consisted of editorial vs ad page layout and placement, cover design, kicker page design and product page layouts. I am also responsible for making sure every image and ad that is used is of high quality and print ready.
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*Great American Media Services is an award-winning B2B multi-media company that helps connect buyers and sellers across various platforms in the retail, sports, agriculture and horticulture industries. They are a primary source of news and information in each of these industries. GAMS also offers a broad range of services such as art production, custom content creation, print and digital advertising and marketing services.