CLIENT INFOCUS GUIDES

Editorial layout / Client work / Ad design / Email design

Indesign | Illustrator | Canva | Photoshop

InFocus custom content, by Great American Media Services, is an exclusive sponsored print and digital editorial opportunity that places the client’s branding within a topic-specific magazine section. Content focuses around a topic of the client’s choosing, ensuring readers are actively engaged and the client’s products are top-of-mind. 

Responsibilities included:

• Established design standards and styling guidelines for guides to ensure consistency and quality.

• Managed end-to-end guide production, collaborating with the custom marketing manager to meet all client requirements and deliverables.

• Developed a standardized email template for consistent use across all InFocus promotional emails.

Above: Designed engaging animations for email headers to enhance visual appeal and capture attention.