GIFT SHOP® PLUS PUBLICATION

Publication design / Editorial layout / Email design / Ad design

Indesign | Illustrator | Photoshop | After Affects

Gift Shop® Plus, published quarterly by Great American Media Services, is a go-to publication for specialty gift shop buyers. It features high-quality editorial content and design that highlight inspiration, top trends and ideas for retailers, along with a variety of advertisements from clients—some of which are designed in-house upon request.

Responsibilities included:

Oversaw all creative aspects for printed publications and digital marketing initiatives from fall 2017 to fall 2022.
Managed end-to-end production of publications, spanning 100 to 180 pages per issue.
Supervised a variety of digital assets, including weekly e-newsletters, bi-weekly Trend Report emails, and various marketing and sales emails.
Designed and produced sales flyers to support revenue initiatives.
Created all print and digital marketing materials to align with branding and promotional strategies.