ALI MCKENZIE DESIGN
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L&GR Bus Tour Event Campaign

 

LAWN & GARDEN RETAILER
BUS TOUR CAMPAIGN

Branding / Event design / Print & digital advertisements

Illustrator | Canva

The Lawn & Garden Retailer Bus Tour in Chicago, held on August 5th as part of The Garden Center Show, was an event designed to connect industry professionals with various retail garden centers and landscaping businesses. Participants had the opportunity to visit selected locations, learn about the latest trends, products, and best practices in the lawn and garden sector, and network with peers.

Responsibilities included:

  • Led the design and development of a vibrant campaign brand from concept to execution.

  • Designed a unique logo and developed essential brand elements, including color palettes and graphics.

  • Ensured cohesive promotional and marketing materials throughout the campaign.

 

Pop-up promotion. 600x600px design.

Medium rectangle promotion. 300x250px design.


Below: Leaderboard promotion. 728x90px design.