The Garden Center Show Rebrand

THE GARDEN CENTER SHOW REBRAND

Branding / Event design / Print & digital advertisements / Flyers / Brochure design

Indesign | Photoshop | Illustrator | Canva

The Garden Center Show is an annual trade event for lawn and garden industry professionals, featuring educational sessions, networking opportunities, and exhibits showcasing the latest trends. Co-managed by SmartWork Media and Great American Media Services, it supports industry innovation and growth.

Responsibilities included:

• Partnered with the Associate Creative Director to develop a new logo design.

• Designed and curated brand elements, including colors, imagery, graphics, and styles, to establish a cohesive identity.

• Produced print and digital advertisements to promote the show across marketing channels.

• Developed sales tools and materials to support sales representatives during client engagement.

• Designed and delivered a branding presentation, along with a printed document, for an educational training session held during the show.

• Created a professionally printed show directory guide.